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After being the lead designer at Lease on Life Society for several years, Everard Best, better known as Ev Bravado decided to start his namesake label in the Summer of 2016. Along side Nigel Best, the father and son duo who started Lease on Life Society are now focusing in on more cohesive, message  based garments. Based in New York City, the Ev Bravado line aims to capture the city's essence and constant style progression in a contemporary form of clothing.